We at CBB are experts in the art of the pun, and obviously so are many craft breweries. And at this point, I felt we'd … Read More
Dunes Brewing launches NFT Mug Club with virtual and tangible things of value
Leave it to craft breweries to properly innovate the nonfungible token (NFT). Last week we reported on the NFT in-person … Read More
Marketing idea of the week: Clown Shoes augmented reality beer cans
Boston-based Clown Shoes Beer has built its brand on wacky, creative, fully fleshed out design concepts. All of that is … Read More
Marketing idea of the week: Three Denver breweries launch NFT for IRL event
Here's a great blending of our digital and real lives: Denver Beer Co., Great Divide Brewing Co., and Resolute Brewing … Read More
MikMak debuts retail marketing, out-of-stock tech solution for beer brands
If you sell beer at retail, you no doubt know the struggles of managing fresh inventory. On the retail side, a recent … Read More
Anderson Valley Brewing promotes price stability amid Big Beer price hikes: ‘We actually like our customers’
Sometimes the best promotion is just honesty about the status quo. Our Marketing Idea of the Week goes to Northern … Read More
MadTree Brewing’s One Good Party has a great beer competition that supports non-profits
MadTree Brewing is hosting a very cool event on May 14. One Good Party is the Cincinnati brewery's biggest party of the … Read More
Craft breweries support teachers and nurses with great promotions this month
Craft brewers are a charitable bunch. Hardly a week goes by without a brewery somewhere donating proceeds / promotional … Read More
Marketing idea of the week: Lord Hobo’s 6.17K charity run
Lord Hobo Brewing is expanding its 617 brand in more ways than one. There is the first, traditional way of course, with … Read More
Marketing idea of the week: Royal Docks drops secret prizes around town to hype beer release
People love summer, beer, games and prizes, and Canton, Ohio's Royal Docks Brewing Co. has the best gimmick to tie it … Read More