BrewDog definitely has a provocative style of punk marketing. Maybe consider its The End of History beer -- a 55 percent … Read More
Search Results for: marketing idea of the week
Brewers Association debuts new seal to signify ‘independent breweries’
Craft breweries have thrived as part of the counterculture, serving those who like buying local, quality, not-mass … Read More
Fosters is so not Australian for beer, says Australians
Editor’s Note: When I was in Australia a couple of years ago, I ended up drinking more than a few quality craft beers at … Read More
A Craft Brewer’s Guide to Social Media: How to trend like the top brands
Social media is a brewery's friend both for the cost of entry (pretty much free!) and the direct access to customers. … Read More
Braxton Brewing opens new experimental location — Braxton Labs
Kentucky brewing staple Braxton Brewing Co. is hosting a grand opening for its latest venture, Braxton Labs, this Friday … Read More
Craft for Causes rolls out first nationwide craft beer, live music, charity tour (with Tedeschi Trucks)
CBB Craft credo No. 3: Embrace philanthropy. In conjunction with the start of American Craft Beer Week (this week!), … Read More
20 Questions with Green Flash Brewing Brewmaster Erik Jensen
Why do breweries fail? We search for the one true answer (and fail)
Each year at the Craft Brewers Conference I marvel at the state of the industry numbers. Since we’ve started CBB, the … Read More
Hop insights: We discuss the rise of Oregon Comet, the slowing of Cascade, Crosby Hop Farm and rock bands with Blake Crosby
Last time I was at Crosby Hop Farm (see here), it was raining hops. The Woodburn, Ore.-based family hop farm (about 32 … Read More
Top 4 takeaways from Craft Brewers Conference Day 2
Craft beer is becoming a bigger tent by the day (literally two new breweries open every day, going by the stats), which … Read More