Writing Five Beers to Know is a special time that ends each work week. I slip on my writing robe, put on a Weird Al mix … Read More
Search Results for: marketing idea of the week
Because of July 4th we’re not working the rest of the week, so enjoy the 10 best posts of 2018
At first, I thought having the 4th of July on a Wednesday was stupid. The middle of the week? How am I supposed to go … Read More
Five craft beers to know this week: Inspired by artists, Japan and machines
Time is bullshit. A clock is built with no more truth than an NFL first down measurement. A mere construct accounting … Read More
13 best craft brewery marketing ideas of 2017
As we close out 2017, we wanted to look back at all the best marketing ideas of the year – the inventive campaigns, the … Read More
Need an edge on your competition? Marketing vet Tom Flanagan says bet on your brewery’s brand
Brands that inspire people are brands that will make an impact. At least, that’s how Tom Flanagan put it to a general … Read More
Craft Beverage Expo is next week (Nov. 7-9, Portland), plan to attend (we are)
Very soon we’ll be roaming the halls of the DoubleTree in Portland, pursuing new marketing ideas across the beer, wine, … Read More
Great craft brewery branding idea: Huge light up sign atop City Lights Brewing
We have a lot of words on this site dedicated to the importance of marketing and branding. Going through that process … Read More
18 of the best craft beer marketing ideas from 2016
Feels like we spend all year harping on the importance of marketing and branding, so let's close out 2016 by looking at … Read More
Promotion idea: Host events for dumb ‘National Thing of the Day’ days
Did you know that yesterday was National Lollipop Day? It was also International Chess Day and Moon Day and Nap Day and … Read More
New Belgium Brewing hires vice president of marketing from Diageo Guinness USA
New Belgium Brewing Co. is expanding and growing, and it needs to find the right leaders to direct and manage the … Read More