WaveGrip’s new can carrier contains over 50 percent recycled plastic (and can include branded messages)

WaveGrip has launched a new style of multi-pack carrier for cans which contains 52.5% recycled plastic and also includes on-pack marketing messages.

Recyclable with polyethylene (PE) film collection schemes and weighing less than 4g for a standard six-pack, WaveGrip is already one of the lightest and most sustainable multi-packing solutions available.

Now, by incorporating over 52.5% Sustane NXG post-consumer recycled (PCR) polymer, each carrier not only minimizes material use but also supports a circular economy through the use of recycled plastic and a reduced dependency on fossil-fuel derived polymers. The company is also continuing to increase the use of PCR within WaveGrip carriers, aiming for it to be 100% by 2021.

Incorporating a handle within the carrier design improves functionality, making it easier for consumers to grab a pack off the shelf and carry home. Also, by creating an additional surface on the pack, brand messages and promotions can be added via a custom printed label, delivering greater shelf impact and direct communication possibilities with customers. As labels are made from PE they do not impact on the carriers’ recyclability, maintaining its sustainability credentials.

Stocked in both North American and Europe, the carriers are available for quick delivery to customers for use as four, six and eight packs across a range of can sizes including 12oz, 16oz and 19.2oz.They can be applied across the range of WaveGrip applicators, all of which can be easily integrated into production lines.