NoDa Brewing refreshes brand to catch craft newcomers

Charlotte, N.C.-based NoDa Brewing Co. unveiled a significant brand refresh, marking a new era for the popular Queen City craft beer company.

With the ambition of becoming “the beer of the Carolinas,” NoDa Brewing Co. wants to extend its reach beyond traditional craft enthusiasts. According to the NoDa team, this brand refresh is part of a strategic move to attract both younger consumers and newcomers to craft beer, while still appealing to their core customers. This process started way back in October 2022.

“Our brand was feeling a bit dated and we felt like we needed something that was a better reflection of the future we envision,” says Jacob Virgil, director of strategic development. “We’re breathing new life into the brand to be more inclusive and appealing to all, from casual beer drinkers to devoted craft aficionados.”

This news follows the company’s strategic shift in distribution in the Raleigh Durham area last year and the Charlotte area this year to accommodate its rapid growth throughout the Carolinas.

“In 2023, we grew almost 25% in volume of beer sold,” explains Virgil. “We’ve been stretched to the point of breaking at the peak of the growth. Every day is a giant game of supply chain Tetris. We plan to continue growing in 2024 and beyond, and this space will allow us to do that so we can better serve our customers across the Carolinas.”

In addition to the brand refresh, the brewery is nearing completion of 16,000 square feet of dry storage and additional dock space for shipping and receiving.

Let’s take a look at the new packaging

We are definitely loving the graphics and how big they are printing ’em. This change emphasizes the artsy and edgy qualities of the brewery’s namesake neighborhood, the team says. In addition, NoDa Brewing Co.’s logo has been redesigned for clarity and impact.

Despite these visual changes, the company’s mission, vision and values remain unchanged. “We are the same brewery, making the same great beer, just with a new look,” Virgil emphasizes.

Customers can expect to see new packaging rolling out this month. NoDa Brewing Co. will seamlessly transition to the new design, utilizing existing inventory before fully adopting the new packaging.

To mark this milestone, the brewery will host a party on Saturday, February 17, where customers will enjoy half-priced draft beers all day, entertainment, like a car smash, and more, plus a chance to win free beer for a year.