Hornell Brewing Co. showed off the new 16-ounce canned version of its highly successful Black & Tan beer, Mississippi Mud. Mississippi Mud is currently available nationwide at retailers such as Publix and Trader Joes, but is commonly recognized in its authentic 32-ounce ceramic jug with the iconic image of an alligator adorning the front of the bottle.
“We’ve been producing Mud since 1992, and it immediately developed a cult-like following,” said Chairman Don Vultaggio. “We’re happy to be offering it in a new package that will excite the consumer and continue to be a fan favorite.”
The 16-ounce aluminum cans are becoming a popular trend among brewers and consumers, and help preserve the beer’s freshness by providing complete protection from light and oxygen.
The recipe combines a robust English Porter with a fine Continental Pilsner, creating the taste of the legendary Black & Tan. “Mississippi Mud suits the taste for an entry-level craft beer drinker. It’s not too hoppy, but has full flavor characteristics,” said Craig Ferguson, director of alcoholic beverages at Hornell Brewing.
The 16-ounce cans are being introduced in the New York Metro market with national distribution expected to be complete by the end of 2015.
Hornell Brewing Co. unveils new Mississippi Mud cans http://t.co/vQcu24OSly via @craftbrewingbiz