Washington-based craft distiller Heritage Distilling is now sending its whiskeys, vodkas, gins, rums and ready-to-drink canned cocktails into the Colorado market through Innermountain Distributing Co. Heritage craft spirits will be available at select on-premise and off-premise retailers throughout the western portion of the state.
In announcing the deal, both Heritage and Innermountain pointed to their shared company values, specifically a focus on supporting the military.
“Partnering with Innermountain Distributing, a family-owned business with strong military veteran leadership, aligns with our values and mission,” said Heritage Distilling co-founder and CEO, Justin Stiefel.
“As a veteran-founded brand with a profound commitment to giving back to the Special Operations community, Heritage aligns perfectly with our values,” stated Innermountain Distributing Co. General Manager, Heathe Poston, a retired Green Beret and U.S. Army veteran. “I personally followed Heritage and its products when I was deployed at Joint Base Lewis McChord in Washington, and quickly became a fan of its products and its commitment to our military personnel and their families. When I joined the team at Innermountain, Heritage was the first brand I sought out to add to our portfolio.”
Heritage Distilling spirits
Heritage’s award-winning suite of spirits now offered in Colorado includes Cocoa Bomb, Stiefel’s Select, Ghost Pepper Vodka, Lavender Vodka, Florescence Vodka, Huckleberry Vodka, Blood Orange Vodka, Salute Series’ D-Day Land and Air, and ARMY SOF.
Poston says he’s excited to support efforts like Heritage’s Salute Series program that benefits the veteran community.
Created by Heritage in November 2023, the Salute Series is a super-premium whiskey collection dedicated to honoring, celebrating, and raising funds for organizations supporting U.S. military veterans and their families. Since its inception, the program has raised more than $130,000 for partner charities in less than a year.
Heritage Fundraising
What Heritage initially started as a limited fundraising initiative with 1st Special Forces Group (Airborne) – raising nearly $150,000 for Special Forces-related charities local to Joint Base Lewis-McChord eight years ago – has evolved into a nationwide initiative through partnerships with organizations such as: Green Beret Foundation, The Honor Foundation, Marine Raider Foundation, Joint Task Force K9s (JTFK9s), Shields and Stripes and others. Non-profit organizations interested in raising funds for their organizations through the program can complete an intake form on the Heritage Salute Series webpage.
Founded in 2011, Heritage Distilling has built a stellar reputation, earning accolades from prestigious institutions such as the American Distilling Institute, the San Francisco World Spirits Competition, and the World Whiskey Awards. The company’s expansion into Colorado will allow consumers to experience a diverse lineup of craft spirits.
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