DWS Printing promotes green label options

For those looking into more eco-friendly labeling options for your next brew, DWS Printing debuted Legacy Label Paper this year.

According to the company’s site, Legacy Label Paper is 100 percent post-consumer recycled, wet-strength label paper and is aimed specifically at the craft beer market. The 51-pound paper is manufactured using 100 percent renewable electricity through a combination of direct low-impact hydroelectric and purchased wind power energy credits. It is also manufactured carbon neutral.

“Craft brewers are committed to make sure their packaging has minimal impact on the environment and our Legacy Label gives them a new way to take that commitment to the next level,” said Andy Staib, DWS partner. “While certain brewers have successfully ‘greened’ their packaging by using post-consumer content in their six-packs and corrugated, labels have traditionally been made using only virgin fiber. We are bringing an alternative option to the table — a label paper that is made from 100 percent post-consumer recycled fiber and is still water resistant.”

Legacy Label is an uncoated label paper that can provide a more natural look and feel than gloss coated labels. The manufacturing process is also chlorine free and includes material from “responsibly managed forests.”