Alliance Beverage Distributing acquires Anchor Brewing distribution rights

Alliance Beverage Distributing Co., a joint venture between The Charmer Sunbelt Group (CSG) and Glazer’s, has acquired the distribution rights for Anchor Brewing, Athenee Importers, BBC Imports and Bravo Beverage.

“Our premium beer portfolio is an integral and growing facet of our total portfolio” commented Shawn Thurman, president of Alliance Beverage Distributing Co. “Our new distribution agreement with Anchor Brewing, Athenee Importers, BBC Imports and Bravo Beverage further strengthens our position as a premium beer distributor in Arizona.”

Keith Greggor, president and chief executive officer of Anchor Brewers and Distillers, added, “We are thrilled to be joining forces with Alliance Beverage who share our vision for Anchor in Arizona. Our initial collaboration has been extremely encouraging. We are confident that we will realize significant volume and share gains as we further broaden our distribution in Arizona.”