In today’s Craft Beer, Rebranded video, we’ll be discussing different approaches for brand architecture, including a branded house vs a house of brands, brand extensions and line extensions. Craft Beer, Rebranded (and its companion workbook) are a step-by-step guide to help you map out a successful strategy for rebranding your brewery. Based on CODO Design‘s … Continue reading Using brand architecture to grow your brewery’s brand: Craft Beer, Rebranded, episode 6