Urban South Brewery teams with John I. Haas to showcase two new hops

Urban South Brewery has been trying out all sorts of things during the COVID shutdown, from immediately hosting web-BEER-nars to stay connected with customers to and producing a ton of hand sanitizer. This week, it is back to brewery basics and trying new hops. Urban South teamed up with hops supplier John I. Haas, Inc., on two new beers: SWAB IPA and Nothing is Under Control DIPA.

Short for “Super Whirlpool Aroma Booster,” SWAB IPA uses John I. Haas’ INCOGNITO flowable hop-flavoring product to create an aroma described as “orange zest and peel jumping right out of the glass.” The beer also features a flavor profile with a sweet, tropical undertone, containing just enough bitterness to make each sip refreshing. 

For the new Nothing is Under Control Double IPA, Urban South tested an exclusive new hop product from John I. Haas, combining it with INCOGNITO SABRO. This combination unleashes an aroma profile that starts straight banana and moves to a floral character, driven by the mix of added raspberry and the coconut of the SABRO. The flavors are complex, spanning tart raspberry to coconut and pineapple, plus bitter hops, all balanced by a malt and banana sweetness for a tart finish that cleanses the palette.

“The creation stories of these two beers highlight what is possible when brewers and hop innovators share a sense of discovery, a passion for originality, and a collaborative drive to bring something new and beautiful to market,” said Dave Ohmer, General Manager and Brewer at Urban South – HTX.

Added Micah Cawley, Midwest Regional Key Account Manager, at John I. Haas: “The Urban South Brewery team impressed us with their vision for their new craft brews and their dedication to working with us as we developed new products and combined others in new ways to realize the aroma and flavor profiles they were after. Anyone who thinks of hops as just a commodity doesn’t understand the value-add of teaming with a truly collaborative hops partner in breaking down flavor walls and producing breakthrough craft beers.”