Diverse Powered Brands and WEConnect International announced a strategic alliance to help drive money into the hands of women business owners in the beverage alcohol industry by enabling them to compete in the global marketplace. This strategic alliance expands the connections between women-owned businesses and qualified buyers, supplier diversity procurement teams, wholesalers, importers and investors around the world.
Beyond being an innovative marketing and discovery tool, Diverse Powered Brands operates as a startup incubator functioning as a springboard for early-stage businesses by providing valuable educational resources, virtual master classes led by industry experts, and virtual or in-person pitch days with buyers, wholesalers and investors.
WEConnect International is the global non-profit that connects women-owned businesses to qualified buyers around the world. WEConnect International identifies, educates, registers, and certifies women’s business enterprises that are at least 51% owned, managed, and controlled by one or more women, and then connects them with member buyers.
By empowering women-owned brands, Diverse Powered Brands and WEConnect International are driving economic growth and inspiring future generations of women entrepreneurs in the historically male dominated beverage alcohol industry. The organizations aim to enhance procurement opportunities for women-owned businesses through co-ventured activities including:
- Increasing education of Supplier Diversity and Inclusion.
- Advocacy to raise the corporate and government spend on women-owned and diverse suppliers internationally.
- Increasing the number of women-owned businesses in the beverage alcohol industry who are certified.
- Collaborating on information sharing, cross-marketing, and event opportunities to incubate women-owned brands.
- Enhancing procurement opportunities for women-owned businesses through co-ventured activities.
- Connecting certified women-owned brands to international buyers, supplier diversity procurement teams, investors, and wholesalers through the DPB B2B platform and WEConnect International membership.
More on Diverse Powered Brands and WEConnect
Diverse Powered Brands works closely with beverage alcohol buyers, supplier diversity procurement teams and multinational corporations that have supplier diversity programs and annual ESG goals to ensure that diverse-owned brands in beverage alcohol are receiving equitable share. Diverse Powered Brands invites all buyers from independent retailers and on-premise operators to sign up for complimentary access to explore and discover diverse suppliers from around the world.
The WEConnect International WECommunity supports and promotes women-owned businesses based in over 135 countries, including local support and certification in over 60 countries across the Americas, Asia, Europe, the Middle East and Africa
WEConnect International’s community of more than 200 member buyers represent over $4 trillion in annual purchasing power and are seeking to do more business with women-owned suppliers across all major industry sectors. In 2023, member buyers spent $8 billion USD with women-owned businesses based outside of the U.S.
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