Sierra Nevada partners with Brauhaus Riegele on oktoberfest

On a trip to Germany this spring, Sierra Nevada Brewing Co. finalized its inaugural partner, Augsburg’s Brauhaus Riegele, for a brand new Oktoberfest beer. Released each fall starting in 2015, the collaborative seasonal will feature a different German brewery every year. The partnership blends centuries of brewing tradition with modern spirit, giving craft drinkers the ultimate Oktoberfest, a Bavarian festival beer unlike any they’ve experienced in the United States.

“We’re honored that Brauhaus Riegele, a real cornerstone of German craft brewing, is kicking off this Oktoberfest collaboration with us,” said Ken Grossman, Sierra Nevada’s founder. “We’re both family owned, our children are hands on, and we share a passion for great beer. We’re aligned in so many ways, and we’re excited about the outstanding beer that’s emerged.”

“For years we’ve followed the great development of Sierra Nevada and we are really impressed by Ken and Brian’s fantastic beer culture,” said Sebastian Priller-Riegele, Brauhaus Riegele’s marketing manager. “We are really looking forward to sharing this outstanding beer together that shows our passion and dedication to the art of brewing. It’s an honor to work with Sierra Nevada.”

The Sierra Nevada and Brauhaus Riegele collaboration Oktoberfest will hit retail shelves in August. It will only be distributed in North America, although Brauhaus Riegele fans in Germany need not worry. The two breweries are collaborating on a separate barrel-aged beer to be brewed and aged on site at Brauhaus Riegele’s traditional Bavarian sudhaus.