Pass or Fail? Spreadable beer jelly

In our big cache of WTF?! files, we’ve covered frozen beer foam, the emergence of beer pouches and hop-infused chocolate bars. Well, move over butter, beer spread has now been filed in Craft Brewing Business’s bizarro products bin. Apparently, those quirky Italian folks are enjoying their favorite drink for breakfast in a jelly-like form (sorry, it’s not butter, that would have been way more sensible). Chocolatier Napoleone and brewery Alta Quota, both based in the central Italian province of Rieti, have joined forces to create Birra Spalmabile, which doesn’t sound that tasty in English. We quote The Register:

The ale-flavoured, jelly-like substance comes in two flavours, using either Omid dark ale or Greta blonde ale. According to Italy Magazine, “one is delicate, while the other has a more intense aroma and stronger taste.” Claudio Lorenzini, the owner of the brewery, told the magazine: “This is not the first time in Italy and in Europe that someone has tried to make a non-liquid beer, but the experiments carried out have not been successful because the combination of ingredients was not a winner. We believe that we have found the right formula with the use of high-quality products. For us this is the future.”

The future looks, well, weird, so count us in. The beer spread costs about £8. Does your company make any bizarre beer products? Let us know in the comments below. We’d love to make fun of them.