The adult beverage industry is in a race to the bottom (in terms of calories and carb totals) in an attempt to appeal to healthier-minded consumers who also like to have fun. Sessions, ciders, hard seltzers, non-alcoholic THC beverages and cleverly gimmicked low-cal beers. The growing lifestyle customer segment is a worthy one to pursue, … Continue reading Is alcohol good for you? No. Can it be a key to a healthy lifestyle? Yes.