Instead of chasing the next big trend in retail alcohol sales, maybe there’s an opportunity for breweries to double down on the locally crafted concept with higher priced, personalized beers. Braxton Brewing Co., for example, is launching a private barrel program in Fort Mitchell, KY.
The Braxton Barrel House will offer a unique experience for patrons by giving them the opportunity to create custom private barrel picks of Barrel-Aged beers. With over 300 barrels aging in the facility, the Braxton Private Barrel Program offers a celebration of Kentucky’s rich bourbon culture while providing a one-of-a-kind experience.
Consumers and retailers interested in the unique program can set a date for a hands-on tasting experience, pick a barrel of their choosing, and have personalized packaging that will aid in the one-of-a-kind experience. Barrels will cost an average of $2,500 to $5,000 per barrel.
“We’ve always been focused on innovating and Barrel Aging has been a huge part of our story. This year, creating one-of-a-kind experiences for our guests – both in our breweries and beyond becomes an even bigger focus,” shares Jake Rouse, Co-Founder and CEO of Braxton Brewing Co. “We’re looking forward to not only sharing but creating a unique personalized program with Northern Kentucky and Cincinnati-area beer and bourbon drinkers who love Kentucky’s culture as much as we do.”
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