Non-alcoholic beer brand Kit NA Brewing announced an innovative partnership with meal kit delivery company HelloFresh to create the ultimate home KIT. From May 18 to May 24, HelloFresh customers across the Northeast will have the opportunity to savor a complimentary sample of Kit NA Brewing’s award-winning, Hazy IPA directly in their meal kit subscription boxes.
Customers will receive the chilled 12 oz. can of Kit’s award winning beer, along with a double-sided flyer featuring a promotional code for future purchases.
HelloFresh provides easy-to-follow recipes and fresh, high-quality ingredients. Kit NA Brewing, founded in 2021 by co-founders Rob Barrett and Will Fisher, makes 6x award-winning, crushable, craft-brewed non-alcoholic beer for everyone and every occasion. Kit NA beer is available in 3 different flavors: On Your Mark (Blonde), Get Set (Wheat) and Here We Go (Hazy IPA).
“This marks an extremely exciting time for Kit NA Brewing, and we can’t wait for the HelloFresh customers to indulge in our award-winning Hazy IPA,” says Kit Director of Marketing Jayme Brown. “This collaboration promises to spark interest, ignite trial, and cultivate relationships for future growth in an impactful and meaningful way.”
Non-alcoholic beer is on the rise, and one advantage it has in the marketplace over alcoholic beer, is fewer restraints on distribution — which makes a partnership like this possible. Much easier to spread brand awareness as well as category awareness — because NA beers are pretty good now! Many potential customers might be unaware still.
So hey, if it comes in the latest HelloFresh box, must be something to it, right? Might as well give it a try.
“By delivering our beer directly to customers’ doorsteps, we are entering their safe space – the heart of their homes – where they create meals and memories with loved ones,” Brown says. “Joining HelloFresh allows us to integrate into customers’ daily lives, and hopefully become a trusted companion for future moments.”
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