Grace Imaging adds another Epson printer to pump out custom bottle labels for craft brewers

Custom label company Grace Imaging has installed its third Epson SurePress digital label press, to expand its label printing offerings for customers in a variety of markets, including craft beer, wine and spirits. After working with two Epson digital label presses for the past five years, Grace Imaging purchased and installed the SurePress L-4533AW to keep up with demand and provide distributors, brokers and resellers with high-quality, custom embellished labels, including foil stamping and embossing, using a variety of media.

“Due to the increased demand for larger runs, we needed to invest in larger equipment that would complement our lean manufacturing lineup,” said Robert Petrie, founder, Grace Imaging. “Having two existing Epson label presses, we knew we could trust the state-of-the-art equipment, speed and efficiency that Epson’s digital label presses provide.”

About the printer

Epson’s L-4533AW digital label press is designed to deliver the high-speed printing, precise quality and remarkable color gamut required for brand-quality color prime labels and packaging. Featuring versatile substrate support, the L-4533AW prints on off-the-shelf materials up to 13″ wide including uncoated, gloss and semi-gloss papers, film, and vinyl. Epson’s industrial-quality inks are durable, water-based, resin-coated pigment inks provide superior adhesion, plus water and abrasion resistance on most substrates.

“We selected the Epson SurePress L-4533AW because we trust its ability to replicate consistent labels every time,” said Petrie. “There’s also the peace of mind that comes along with trusting that every label printed is going to be perfect.”

Example: When presented with the opportunity to create a unique label for Abelha Organic Cachaça, a new liquor launching in the U.S., Grace Imaging was confident that with the combination of their advanced machinery, along with the expertise of employees, they could get the job done – accurately, on time, and on budget. After sizing and proofing, Grace Imaging turned to the L-4533AW to deliver accurate spot colors and gradients on the texture stock. Grace Imaging also leveraged foil stamp and embossing for the final unique label.

“We approached Grace Imaging as we needed someone with the expertise to handle delivering a unique label very quickly,” said Tom Stockley, co-brand owner, Abelha Organic Cachaça. “Leveraging the Epson SurePress, Bob and his team were able to meet and exceed all of our needs, and help us create a beautiful, high-quality label that was on time and on target.”

“Epson’s digital label presses are superior for printing on texture stocks,” said Petrie. “The inks seamlessly transfer on a variety of substrates, and that alone truly allows us to separate ourselves from our competition.”