In celebration of creativity and craft beer, Tröegs Independent Brewing has announced the return of its annual Art of Tröegs Contest (enter here!). This art celebration has been going on for nearly 20 years now, and the 2024 iteration looks to be equally awesome. This unique competition invites artists and beer lovers alike to channel their creativity into artworks inspired by the essence of Tröegs — whether it be their distinctive beers, vibrant label art, dynamic packaging, dedicated employees or the very walls of their Hershey, Pennsylvania, brewery. Just look at this Smurf-themed model of that very facility. Magnifico!
What we love about the Art of Tröegs Contest is that it welcomes a diverse range of artistic expressions. Participants are encouraged to submit original creations in any form — be it painting, photography, illustration, digital design, drawing, mixed media, crafts, sculpture, collage, jewelry, metalwork, carving, mosaic, stained glass and more. This open canvas approach allows for a broad spectrum of artistic interpretations, reflecting the innovative spirit of Tröegs itself.
Rewards and recognition
The stakes are high and the rewards are enticing: The winner of the contest will receive a $500 cash prize and the honor of being the guest of honor at the 8th annual Art of Tröegs gallery opening. This event not only showcases the winning piece but also celebrates the vibrant community of artists who share a passion for both art and artisanal brewing.
The Art of Tröegs Contest has proven to be more than just a competition; it’s a gateway for budding artists to integrate into the brewing and artistic communities. Several alumni of the Art of Tröegs have continued their collaboration with the brewery, engaging in projects such as crafting signage, reimagining artwork for the beloved Nugget Nectar, and designing labels for new and limited edition brews. This ongoing engagement highlights the contest’s role in fostering long-term relationships between artists and the brewery. From the press release:
“We’ve been holding the Art of Tröegs contest for almost 20 years, and we’re constantly blown away by the creativity of our fans,” said Chris Trogner, co-founding brother of Tröegs.
Participate in the tradition
Artists looking to make their mark can submit their entries digitally until June 10, 2024. For more details and complete contest rules, interested parties can visit troegs.com/art. As the submission window opens, Tröegs is setting the stage for what is expected to be another impressive display of imagination and talent.
The Art of Tröegs Contest exemplifies how breweries can engage with and give back to their communities by nurturing a space where art and craft beer intersect. For brewers and brewery owners, this contest is a great example of how creative outreach can enhance brand visibility, engage customers in meaningful ways and foster a connection with the community. Whether you’re an artist, a brewer, or simply a lover of beer and beauty, the Art of Tröegs is a testament to the powerful synergy between creativity in brewing and in the arts.
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