86 Harassment is a groundbreaking program addressing sexual harassment and gender-based violence within the beverage alcohol and hospitality industries, and it recently signed on a big corporate sponsor: The Brown-Forman Corporation, the company behind Jack Daniels.
“We are so grateful to Brown-Forman for their support of 86 Harassment. Becoming a Sponsor of 86 Harassment not only speaks volumes to their company values, but it will also have a direct impact on the reach of 86 Harassment as a beverage alcohol & hospitality industry-wide prevention resource,” said Deborah Brenner, Founder & CEO of Women of the Vine & Spirits and 86 Harassment Council Member. “A huge thank you to Brown-Forman for committing to creating a safer industry for all.”
Brown-Forman’s corporate sponsorship of 86 Harassment signals to industry professionals and customers alike that sexual violence and harassment have no place in the beverage alcohol and hospitality industries. It also gives us a reason to remind you about the 86 Harassment initiative from the Women of the Vine & Spirits.
86 Harassment is an industry-wide initiative specifically designed for the beverage alcohol and hospitality industries to co-create an action plan aimed at reducing incidents of harassment and violence. 86 Harassment aims to create a model that can be duplicated by other industries worldwide emphasizing a collective commitment to fostering safer environments for employers, employees and customers.
Brown-Forman joins fellow Sponsors Distilled Spirits Council of the United States (), Pernod Ricard North America, Republic National Distributing Company, and Wine & Spirits Wholesalers of America.
86 Harassment resources
The financial funding of 86 Harassment sponsors supports the following free resources:
Customized Training for the beverage alcohol and hospitality industries on setting boundaries and bystander intervention, including “Creating A Safer Community,” developed and conducted by RAINN (www.rainn.org), and “Active Bystander Intervention” and “De-Escalation Training” for hospitality staff developed and conducted by Safe Bars (www.safebars.org). Additional trainings to be announced.
Industry-specific Dedicated Confidential Crisis Intervention Hotline operated by staff at RAINN. Telephone Crisis Intervention Services available in English and Spanish. The hotline staff are available 24/7 to support communities with industry-specific crisis intervention, empathetic listening, and warm handoffs to designated local service providers. The Hotline provides quality, anonymous, and confidential crisis intervention services in English and Spanish to support survivors within our industries.
Centralized Resource Hub including glossary key terms and phrases, articles, reports, newsletters, and educational resources for anyone in the beverage alcohol and hospitality industries. Handouts, toolkits, postcards, flyers, stickers, posters, available to download, print and post on walls on-premise, off-premise, offices and use at conferences, and events.
Become a Sponsor of 86 Harassment
Sponsors are invited to join 86 Harassment by committing to financial support, gaining industry-wide recognition, and participating in the initiative’s council. If you are interested in becoming a Sponsor, please contact Elizabeth Boyd, [email protected]
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