On the heels of launching in Colorado in November, Brooklyn Brewery continues its pursuit of top U.S. craft beer markets out West as its core lineup of beers will now be available in the state of California beginning Jan. 21.
“At long last, we are beginning to sell our Brooklyn beers in California,” said Brooklyn Brewery Founder Steve Hindy. “California is the Garden of Eden of the craft beer revolution, and we look forward to making new friends with the craft beer community on the left coast.”
Upon entry into the market, Brooklyn Brewery’s flagship Brooklyn Lager, Defender IPA, Bel Air Sour and popular seasonal, Summer Ale, will be available on draft as well as in six-packs. Twelve-packs of the Brooklyn Mix will also be available, in addition to The Stonewall Inn IPA and Brooklyn Limited beers from Brewmaster Garrett Oliver, including Black Chocolate Stout, and Sorachi Ace during and beyond the launch.
“Californians and transplanted New Yorkers have been asking us when we’d make it to the West Coast for years,” said Garrett Oliver, brewmaster. “I love California beers, and our beers have a unique range of flavors that I’m looking forward to combining with the legendary food that chefs are creating out there. California is the spiritual home of craft beer and modern American cooking. It just makes sense for us to finally be a part of this exciting scene. We’re going to have fun.”
Brooklyn Brewery’s initial launch partners include Stone Distributing in Southern California and DBI and Bay Area Beverage Co. in Northern California. They will distribute through the same network as their partner breweries 21st Amendment (San Leandro, Calif.) and Funkwerks (Fort Collins, Colo.). As the 11th largest independent craft brewer in the United States, Brooklyn Brewery is available in 30 states, over 30 countries and places strong emphasis on fostering a global craft beer community.
“It’s all hands on deck with our California launch,” said Dave Duffy, VP of sales and marketing. “We’ll maintain the momentum throughout 2019 and beyond and have some great ideas around collaborating with other East Coast transplants like Shake Shack, Smorgasburg, Roberta’s and The Ace Hotel, to help spread the Brooklyn love in thoughtful and unique ways. We think our brand brings a lot of value not only to the California craft consumer but also to our distributor and retail partners out West. It’s important that our entry to the state has a rock-solid foundation that we can build on for years to come.”
The Brooklyn Brewery team, including Steve Hindy and Garrett Oliver, will celebrate the brand’s California debut with a traveling lineup of launch events, kicking off in San Diego, then moving north to the Bay Area coinciding with SF Beer Week. Headlining events in Los Angeles and Oakland will feature Bar Talk: a back-and-forth interview between Hindy and Oliver, a duo that rarely find themselves on the same stage. A complete lineup of events with dates and locations is below.
San Diego | Monday, Jan. 28
Blind Lady Ale House
- First Taste: with Brooklyn Brewery Brewmaster Garrett Oliver and Founder Steve Hindy
- 5 pm – 8 pm
Hamilton’s Tavern
- First Taste: with Brooklyn Brewery Brewmaster Garrett Oliver and Founder Steve Hindy
- 8:30 pm – whenever
Los Angeles | Tuesday, Jan. 29
West 4th and Jane
- First Taste: with Brooklyn Brewery Brewmaster Garrett Oliver and Founder Steve Hindy
- 6 pm – 9 pm
Los Angeles | Wednesday, Jan. 30
Beelman’s Pub
- Bar Talk with Brooklyn Brewery founder Steve Hindy & Brewmaster Garrett Oliver. Questions, answers, stories, and putting an end to the Great Cape Debate.
- 4 pm: Welcome beers
- 5 pm: Main event
- 6 pm: After party at Spring St. Bar
- FREE | limited space | RSVP required
San Jose | Thursday, Jan. 31
Taplands
- First Taste: with Brooklyn Brewery Brewmaster Garrett Oliver and Founder Steve Hindy
- 4 pm – 6 pm
San Francisco | Friday, Feb. 1
San Francisco Beer Week Gala
- Brooklyn Brewery will host a featured bar, with Brewmaster Garrett Oliver pouring Brooklyn Brewery’s core lineup as well as limited release beers.
Oakland | Monday, Feb. 4
Starline Social Club
- Bar Talk with Brooklyn Brewery founder Steve Hindy & Brewmaster Garrett Oliver. Questions, answers, stories, and putting an end to the Great Cape Debate.
- Admission: Free | RSVP required
San Francisco | Tuesday, Feb. 5
Dobb’s Ferry
- East Meets West: A cross-country trivia night with Brooklyn Brewmaster Garrett Oliver & 21st Amendment Brewmaster Shaun O’Sullivan
- 7 pm – 10 pm
San Francisco | Wednesday, Feb. 6
Sessions at the Presidio
- FROM THE CELLARS: A family affair beer dinner featuring Brooklyn Brewery Brewmaster Garrett Oliver & 21st Amendment Brewmaster Shaun O’Sullivan with beers from Funkwerks (Fort Collins), 21st Amendment (San Leandro) & Brooklyn Brewery (Brooklyn).
- 6 pm start
- Tickets: $85 per person
Leave a Reply
You must be logged in to post a comment.