BrewDog signs on for on-premise data and analytics via BeerBoard

BeerBoard, an alcohol management technology and on-premise data provider, is inking some notable partnerships this month. Last week, we reported on its partnership with Deschutes. This week, BeerBoard has partnered with BrewDog to provide insights and data for its on-premise retail locations via SmartInsights, BeerBoard’s proprietary data and analytics platform.

BrewDog will have receive customized reporting on product visibility and movement for packaged and draft products.

“The features of actionable insights, tap/share distribution, brewery snapshots and market trends and rank will be utilized by BrewDog staff down to field sales representatives” said Eric Franco, BrewDog’s VP US Sales.

“We welcome BrewDog, our newest insights partner and a fast-growing supplier in the United States,” said John Boyle, SVP Business Development for BeerBoard. “BrewDog is at the forefront of adopting technology and insights to show its commitment to the on-premise and continued growth. BeerBoard’s insights platform will provide the BrewDog team with industry-leading visibility for brand activity, helping to drive fact-based decisions for the on-premise.”

BeerBoard’s client list features high-profile independent groups and major chain operators across North America. Retailers include industry leaders Buffalo Wild Wings, Hooters, Twin Peaks, WingHouse, Mellow Mushroom and Hickory Tavern. BeerBoard also partners with major brewers including Molson Coors, Constellation Brands, Lagunitas, Heineken, Yuengling and Sierra Nevada.

“We are excited to partner with BeerBoard for their industry-leading data and insights, which will be a key part of our efforts for the on-premise,” said Jeff Diem, Director National Accounts for BrewDog. “We are committed to growing our brand presence in the on-premise channel and being more consultative partners with our retailers. SmartInsights will allow us to do so.”