Breckenridge Brewery zings big beer with “Truth in Beervertising” campaign

Ever notice that national beer commercials tend to be about everything except the beer? Bros watching the big game, grabbing brewskis between chest bumps. Overworked couples using lime-flavored beer to fantasize about beach vacations. Big beer commercials have created some odd stereotypes about beer drinkers — and that’s the theme of Breckenridge Brewery’s clever “Truth in Beervertising” ad campaign.

Question: When’s the last time you were offered a low-calorie, ultra-premium, ultra-light, ultra-smooth, low-carb, light beer at a craft brewery? Watch the answer above, as Breckenridge Brewery pokes fun at the advertising tactics of large U.S. breweries with one of four new spoofs in its series. The series, starring the brewery’s own employees for on- and off-camera talent, now has 10 spoofs in its portfolio.

According to Todd Thibault, director of marketing: “The entire staff has a blast making these videos. I think viewers enjoy the harmless fun we poke at all of us in the business of beer. I can’t wait to make the next set!”

The Denver market can catch these short tongue-in-cheek commercials during Fox31 broadcasts. They can also be found at www.BreckBrew/videos, and on YouTube by searching for “Breckenridge Brewery Truth in Beervertising.”