North American Properties (NAP) has signed a lease with Atlanta-based Round Trip Brewing Co. to open a second location at Avenue East Cobb (AEC) in spring 2024. Round Trip’s expansion comes as part of NAP’s ongoing efforts to revitalize and reposition the lifestyle center as an energetic hometown hangout. Guests will have the opportunity to sample beer from Round Trip at Celebrate AEC — a ticketed event unveiling the development’s newest community-driven amenities in September.
“One of the most requested additions we’ve received since acquiring AEC is a brewery, and we’re so excited to answer demand with a local brand,” said Brooke Massey, NAP senior leasing representative. “Soon, neighbors will have a gathering spot to catch live music or a movie night right in their back yard, and Round Trip’s location directly off The Plaza is sure to make a splash.”
Situated between Smallcakes and the soon-to-debut Plaza, Round Trip will occupy a 4,500-square-foot indoor-outdoor space featuring a beer garden and private event space. Visitors can expect a family-friendly atmosphere, similar to Round Trip’s Upper Westside location, with one new offering: food service. Guests at AEC can enjoy hot dogs, bratwursts, pretzels, and other approachable fare, including options for vegetarians and kids, alongside the brewery’s elevated, German-inspired beers. Fourteen brews will be served on tap, including favorites like the Straight Outta Munich Helles, Dunkel Platz, Theresa’s Meadow Hefeweizen, Pilsner, Vicarious West Coast IPA, Isar Haze Hazy IPA, and much more. A pilot brewing system will also be installed for special Avenue-only exclusives.
“We’re excited to be opening our second location in the suburbs. The family-centric neighborhoods in East Cobb really appealed to us since we have strived to make our brewery a welcoming environment for all. It’s a natural fit,” said Craig Mycoskie, CEO & Head Brewer at Round Trip. “Being part of the community is important to us and this dynamic space will be a go-to hotspot for everyone. When we heard about NAP’s redevelopment plans for AEC and an opportunity to claim a location at the heartbeat of the property, it felt like the stars aligned perfectly.”
Round Trip joins a roster of concepts still to come at AEC, including:
- Barnes & Noble, the national bookseller rolling out Georgia’s first new store prototype at the center
- Drybar, a blowout salon owned/operated by local husband-wife franchisees Jared and Amanda Vann Austin, also co-owners of AEC’s Amazing Lash Studio
- Faced the Facial Studio, a skincare studio slated to host a grand opening celebration on Friday, September 8 from 5 to 8 p.m. with introductory offers, product demonstrations, refreshments, and consultations
- Evereve, one of the fastest-growing women’s fashion retailers in the country
- Peach State Pizza, a brand-new eatery co-founded by brothers David and Michael Cohen, participating in Celebrate AEC
- Petfolk, a tech-forward animal hospital and pet care center
- Press Waffle Co., a Belgian Liége waffle restaurant owned/operated by franchisee husband-wife duo Keith and Nikki Ginel, participating in Celebrate AEC
Additionally, Tin Lizzy’s recently transformed its space into a surfer-cool oasis with a crisp color palette, vintage-style artwork, lush plants, and an all-weather patio, complete with cornhole sets. Hand & Stone also relocated and expanded its footprint earlier this year. Other brands secured by NAP now open at AEC include Kendra Scott (pop-up), lululemon (temporary to permanent), New York Butcher Shoppe, Tempur-Pedic, Vanilla Café, and Warby Parker.
NAP is nearing completion on AEC’s redevelopment, which includes the addition of an 8,000-square foot Plaza with an attached deck and soft seating, a raised performance stage with an LED screen, and a drive aisle to allow for covered vehicle drop-offs; two 2,500-square-foot jewel boxes; and center-wide aesthetic upgrades, including brand-expressive storefronts, a refreshed streetscape and modernized signage. Guests attending Celebrate AEC will be the first to experience The Plaza. This event is set for Thursday, September 7 from 6 to 9 p.m. All-inclusive tickets are $75 per person and can be purchased here, with proceeds benefiting local nonprofit Must Ministries.
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