Answering your craft beer branding questions (part 2/3), by CODO Design

CODO Design has spent years working with craft breweries on branding and positioning, package design and web design and have gathered their experience into the Craft Beer Branding Guide, a comprehensive guide to help startup breweries navigate the entire branding process. Check it out and learn how to make your brewery stand out.

This is part 2 of a 3-part video series tackling some of the questions we weren’t able to get to during CODO’s recent Crash Course in Craft Beer Branding Webinar. You can watch the webinar here.

Question No. 1 (0:23)

“While our values and mission are specific to our brewery, some likely should overlap with those of other craft brewers. Is this a concern?”

We mentioned a few resources here for framing your core brand values:

http://craftbeerbrandingguide.com/defining-core-brand-values/

Here’s a piece we wrote on the “High Quality & Drinkable” trap:

Moving beyond “high quality & drinkable beer”

Question No. 2 (1:36)

“I’m working on a brand for a small craft brewery, and they are going back and forth between a brand that feels aesthetically aligned with who they are, and one that feels more appropriate to their origin story. How do I help them best from my end?”

Here are a few resources we mention on defining your brewery’s brand essence and positioning:

http://craftbeerbrandingguide.com/defining-your-brewerys-brand-essence/

http://craftbeerbrandingguide.com/intro-positioning-brewery/

Question No. 3 (2:43)

“How much does a typical branding process cost?”

Here’s a piece we wrote on branding a bootstrapped brewery:

https://www.brewbound.com/news/brewbound-voices-branding-considerations-craft-breweries-part

And here’s a bit more info on finding and hiring a design partner:

http://craftbeerbrandingguide.com/hiring-design-firm-craft-brewery-branding/

Question No. 4 (5:24)

“Do you find that it’s better to work with a brand name that generates the concept or the other way around?”

Here’re a few resources on how to name your craft brewery:

http://craftbeerbrandingguide.com/name-craft-brewery/

http://craftbeerbrandingguide.com/jerk-already-took-brewery-name/

This was provided by the folks at CODO Design, a five-man branding firm based in Indianapolis. They’ve spent years working with craft breweries on naming, branding and positioning, responsive web design, and package design. They’ve gathered their experience into a comprehensive Craft Beer Branding Guide to help startup breweries navigate the entire branding process. Check it out (and order your free book) over at www.craftbeerbrandingguide.com.