Award-winning Allagash Brewing Co. has signed on as an Official Brewery Partner to Maine’s debut professional soccer club, Portland Hearts of Pine. The team’s season kicks off in Spring 2025 at the historic Fitzpatrick Stadium. As part of their partnership with the team, Allagash will collaborate with the Hearts on a special beer, available at the stadium during matches.
“Soccer is growing fast here in the U.S.,” said Jason Perkins, Brewmaster, Allagash Brewing Company. “On top of my personal love of the sport, this team shares our brewery’s values by being community-minded and bringing people together. We’re thrilled to partner with the team and are looking forward to joining fellow soccer fans at Fitzpatrick Stadium to cheer on the Hearts and enjoy some Allagash.”
Read more about the pros and cons of sports partnerships like this.
Like Allagash, the Hearts of Pine team is inspired by a love for Maine. The club crest features an iconic Maine pine tree set against deep blue water, basking in the glow of a unique creation, the Dirigo Heart, which re-imagines Maine’s famous Dirigo Star in the spirit of Portland’s beloved Valentine’s Day Bandit.
“Our club is a reflection of the diverse communities and cultures of Maine, and Allagash Brewing Company has long been a beacon of pride for the city of Portland and state as a whole,” said Kevin Schohl, President of Hearts of Pine. “Having a beloved beer brand located right in our backyard as our brewery partner was a natural fit.”
“This team has been our dream for nearly five years,” said Gabe Hoffman-Johnson, Founder of the Hearts of Pine. “It started as a community-built and city-backed movement to bring professional soccer to Maine, and now it’s finally here. Having the support of major players with shared values in our community like Allagash is gratifying and impactful.”
Allagash’s dedication to community initiatives is ongoing. The B-Corp certified brewery collaborates with multiple local partners, including giving back 1% of the company’s annual revenue to Maine organizations like Sebago Clean Waters, Maine Grain Alliance, Portland Trails, among others.
Leave a Reply
You must be logged in to post a comment.