White Labs repackages its PurePitch Next Generation liquid yeast for homebrewers, keeps pro-level pitching rate

The yeast experts at White Labs continue to push beer science in easy-to-master directions. Last year, White Labs launched its PurePitch Next Generation product, which it considered to be (via the press release): “the most superior and consistent yeast on the market, in all-new optimized packaging to help commercial brewers make the best beer possible.” Sounds good, yes?

Well, now there’s newer, even more optimized packaging options available for the PurePitch Next Generation product — specifically for homebrewers. If you need to catch up, read about this easy-to-use liquid yeast right over here. White Labs has reimagined its homebrew size yeast to feature a resealable cap, better breathability and double the pitch rate. Pro pitch rate, please! From the release:

“Homebrew is where White Labs began, and while we’ve continued to expand our range of products and packages over the last 27 years through our tireless spirit of innovation, we wanted to ensure we were keeping smaller brewers in mind when expanding our PurePitch Next Generation innovations to homebrewers,” says Chris White, founder and CEO of White Labs. “While this product is intended for homebrewers, we put the same rigorous quality standards into every batch, which results in professional quality yeast that can be used by professional and homebrewers alike.”

The new packaging includes a resealable cap, so hooray, no more sanitizing scissors or separating packaging layers before pitching (nice). The cap also allows for storage of any unused yeast. Other benefits of the packaging, according to White Labs:

Optimal off-gassing with White Labs proprietary fused two-layer film designed for one-way off-gassing to reduce product inflation and maintain yeast health
Double the cell count — 7.5 million cells/mL per 5 gallons — in a no-starter-needed modular size

The packaging also includes quality control data. Use the QR code to locate precise cell counts, cultivation date, strain information and usage instructions. A new custom online pitch rate calculator, available at yeastman.com, allows brewers to dial in a pitching rate for any batch for foolproof fermentation or guidance in adjusting the pitching rate to brewer preference.

“When we launched PurePitch Next Generation for professional brewers, providing the most consistent yeast on the market, we promised homebrewers we’d continue exploring how to bring the most superior yeast and foolproof fermentation on a smaller scale, without compromising on quality,” says Neva Parker, vice president of operations at White Labs. “We’ve delivered on our promise and have been able to up the ante by providing a pro-level pitching rate — 7.5 million cells/mL — that offers homebrewers double the pitch without doubling their costs.”

You can get it right now. PurePitch Next Generation Homebrew is available today in White Labs’ best-selling yeast strain, WLP001 — California Ale Yeast — at yeastman.com and at select retailers, with more strains expected to be added soon. Nano packs, featuring five homebrew-size yeasts, will also be available for purchase for smaller operations or pilot brewing programs.

For more information on PurePitch Next Generation Homebrew or White Labs, visit www.whitelabs.com.

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