Craft beer sales at retail may be slumping, but holiday seasonals often turn things around. Or in NoDa Brewing‘s case: punch it up! The North Carolina-based brewer is collaborating with Cheerwine for a special holiday ale with deep southern roots.
Cheerwine is a beloved cherry soda. Cheerwine Holiday Punch has origins tracing back to the 1930s, traditionally made from a mix of Cheerwine, ginger ale, and pineapple juice. The punch has been a centerpiece at holiday gatherings for generations.
Cheerwine began offering a ready-to-serve option in a premixed two-liter version in 2014. As demand has grown, with seasonal drinks continuing to perform well at retail, the soda brand sensed more holiday season opportunity.
“Successful seasonal offerings feature a distinctive flavor profile evoking cherished memories and family customs,” explains says Joy Ritchie Harper, vice president of marketing for Cheerwine and fifth-generation founding family member.
Cheerwine Holiday Ale
In a fun twist on tradition, Cheerwine has partnered with NoDa Brewing Company to introduce Cheerwine Holiday Ale to the market. Building on the success of Cheerwine Ale, which quickly became one of the top brands in NoDa’s portfolio after being introduced in 2023, the launch of Cheerwine Holiday Ale marks an exciting expansion for both brands.
“Partnering with Cheerwine to create Holiday Ale is a great chance for two iconic North Carolina companies to come together again,” says Jacob Virgil, director of strategic development for NoDa Brewing Company. “We’re excited to introduce Cheerwine Holiday Ale to our fans and continue our commitment to crafting exceptional, locally inspired beverages.”
Cheerwine Holiday Ale (5.2% ABV) blends the classic Cheerwine flavor with pineapple, all on a base of an American Wheat Ale. It’s the perfect companion for holiday meals and gatherings and is available in six-packs of 12-ounce cans.
“Collaborating with NoDa on Holiday Ale is a wonderful way to celebrate our beloved Holiday Punch,” says Harper. “The response to Cheerwine Ale was overwhelmingly positive, and we knew we wanted to expand this partnership to create a seasonal beer that people can enjoy alongside Punch.”
Cheerwine Holiday Punch and Holiday Ale are available for a limited time at select retailers in North and South Carolina. Cheerwine Holiday Punch can be found at Food Lion, Harris Teeter, Lowes Foods, Publix, Ingles, Walmart and more.
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