Last month, Sierra Nevada Brewing Co. teased three all new beers. Now, the brewery is tapping the power of YouTube to show off the key ingredient in its Hop Hunter IPA. As the video shows, the wet hops steam is distilled in the hop field, minutes after harvest. Sierra Nevada’s goal is to bring that wet-hopped flavor to its year-round IPA offering. Wet hopping is a growing trend among craft brewers as they continue to brew innovative beers to capture the savvy craft beer drinker. What do you think about the wet hop craze and Sierra Nevada’s approach? Sound off in the comments below.
(For those CBB readers keeping count, I just set a new record (low) for number of hop puns in a post: 0.)
Alessandro Zekka liked this on Facebook.
김준영 liked this on Facebook.
Serge Lubomudrov liked this on Facebook.
Kelli O’Brien liked this on Facebook.
Dustin Young liked this on Facebook.
Michael S. Vela, now if we can find this beer to taste!!
Aaron Jones liked this on Facebook.
Angelo Gentili liked this on Facebook.
Adrianne Chatterton liked this on Facebook.
Henrique De Luca liked this on Facebook.
José Díaz Rodríguez liked this on Facebook.
Daive Rodriguez liked this on Facebook.
Scott Davidson liked this on Facebook.
Ryan Easton liked this on Facebook.
@CraftBrewingBiz @SierraNevada I’ve had the Hop Hunter and was very impressed with the fresh hop taste! #brewedthehardway
RT @CraftBrewingBiz: Ingredient insight: Sierra Nevada shows off distilled hop oil: http://t.co/7wWn5haDR4 @SierraNevada
Ingredient insight: Sierra Nevada shows off distilled hop oil http://t.co/qfI6waEGY2 via @craftbrewingbiz