Ready-to-drink beverage alcohol is primed to be the ‘next big thing,’ and hard seltzers could be a part of it

What’s the hot new beverage alcohol category? It’s a constant question personified in craft beer’s rotation nation philosophy, but now of course it goes way beyond traditional beer. Is it hard seltzer? It certainly feels like hard seltzers were the last big thing. Every outlet has declared it dead. The mainstream still thinks it’s the … Continue reading Ready-to-drink beverage alcohol is primed to be the ‘next big thing,’ and hard seltzers could be a part of it