Marketing idea of the week: Crux Fermentation Project’s Dogs & Lagers Fest

I am always a fan of a dog-friendly patio. A charitable donation to a shelter or rescue is also a great way for breweries to show their love for our furry friends. But Bend, Oregon’s Crux Fermentation Project is hosting its annual Dogs & Lagers Fest on Aug. 24, 2024, and the beneficiary will be the pet parents who are having a hard time.

The Dogs & Lagers Fest will be a fun-filled day to celebrate Bend’s community of pet-parents and their beloved dogs. The Veterinary Referral Center of Central Oregon (VRCCO) Care Fund will be this year’s beneficiary. The VRCCO Care Fund uses 100% of its funds to provide financial assistance to pet-parents in the community facing financial hardship. The funds raised will provide medical services to the neglected, abused and financially constrained animals with otherwise good prognoses that find their way into the VRCCO Emergency and Specialty Hospital.

The event is hosted by Crux and Bend Pet Express and will take place from 11 a.m. to 6 p.m. on the Crux Bend Lawn at 50 SW Division Street in Bend, Oregon. It will include live music, local vendors and, of course, delicious beer and food from Crux Fermentation Project. The first 25 dogs to arrive at Dogs & Lagers will receive a swag bag from Bend Pet Express. Plus, commemorative tasting mugs will be available for $20 and will include two beer tokens; additional tokens will be available for purchase for $6.50 per token.

The Veterinary Referral Center will also be hosting an “Ask a Vet” booth. VRCCO veterinarians look forward to connecting with pet-parents outside of the hospital environment to lend some helpful advice throughout the afternoon.

Even more exciting is the special-edition lager that will be served at this event. VRCCO and Ponch’s Place have collaborated with Crux to develop a Mexican Lager that will benefit the VRCCO Care Fund to help Central Oregon’s pets. VRCCO was honored to take part in this unique team-building experience. Creating a special-edition lager for an animal-inspired community event that benefits VRCCO Care Fund is a full-circle initiative that VRCCO and Ponch’s Place are proud to be a part of.