For those embracing Dry January or simply looking to stay refreshed, Partake Brewing has unveiled its latest creation: Hop Twist. This sparkling hop water combines bold citrus and tropical fruit flavors, redefining what a non-alcoholic beverage can be. Hop Twist is a step beyond the usual sparkling waters, using Citra and Mosaic hops to deliver a fruit-forward, crisp, and clean taste. With a splash of real citrus juice, this beverage is a versatile option for daytime hydration, post-workout recovery, or relaxing moments.
This launch marks a significant milestone for Partake, expanding its offerings beyond its award-winning non-alcoholic beer lineup into the fast-growing world of sparkling hop water.
Hop Twist: More than just a trend
Hop Twist taps into the rising popularity of hop water, a beverage category loved by both beer enthusiasts and wellness-minded consumers. Unlike non-alcoholic beer, hop water isn’t designed to mimic traditional brews. Instead, it celebrates the complex flavors of hops in their purest form. Citra hops bring zesty notes of lemon, orange, and grapefruit, while Mosaic hops add layers of tropical fruit. Together, they create a bright, balanced drink that is light, refreshing, and free of bitterness. From the press release:
Ted Fleming, Founder and CEO of Partake Brewing expressed his enthusiasm for the new product launch. “I’m so proud of the journey we’ve been on since 2017. What started as a mission to redefine non-alcoholic beer has grown into something even bigger. With Hop Twist, we see incredible potential to shake up the sparkling hop water category by introducing bold, unexpected ingredient pairings. After over a year of innovation and development, we’re excited to bring this vision to life.” He adds, “What began in my garage quickly grew into something much larger. Today, with the launch of Hop Twist, we’re taking another big step forward, guided by our belief that everyone has the power to ‘Make it Happen’—whether that’s overcoming challenges or simply enjoying the moments that matter. Hop Twist is an alcohol-free option that allows people to stay connected to what matters most, without compromise.”
As Dry January continues to grow in popularity, beverages like Hop Twist are perfectly positioned to meet consumer demand for non-alcoholic alternatives. For those who love the taste of hops but want to skip alcohol or beer entirely, Hop Twist offers a satisfying, low-calorie solution.
A look back: The birth of Partake Brewing
Founded in 2017 by Ted Fleming, Partake Brewing is rooted in a personal mission. After being diagnosed with Crohn’s Disease, Fleming had to give up alcohol but struggled with the social disconnection that often comes with abstaining from drinking. Recognizing a gap in the market for flavorful, high-quality non-alcoholic beer, Fleming set out to create a product that combined great taste with inclusivity. Partake started as a Kickstarter campaign, quickly resonating with health-conscious beer lovers. Today, it’s a leader in the non-alcoholic beer industry, with distribution across major retailers in Canada and the United States.
Funding Success and Growth
Partake’s growth trajectory has been fueled by strategic funding rounds:
- 2020: Partake secured $4 million in its first institutional funding round, led by CircleUp Growth Partners. This capital supported the company’s initial expansion into the U.S. market.
- 2022: A $16.5 million Series B funding round helped Partake scale further, with new investors PowerPlant Partners and Amberstone joining returning stakeholders.
These investments have enabled Partake to expand its distribution network, increase retail presence, and launch new products like Hop Twist. The funds have also supported marketing efforts, allowing the brand to build consumer awareness in a highly competitive market.
A diverse lineup of non-alcoholic beverages
While Hop Twist is Partake’s first venture into the sparkling water space, the brand’s non-alcoholic beer lineup remains its core strength. Crafted using a proprietary brewing process, Partake beers are praised for their authentic taste and low-calorie profiles (10 to 30 calories per can). The lineup includes:
- IPA: The brew that started it all. Balanced, hoppy, and only 10 calories, it’s a fan favorite.
- Blonde: A fresh, full-bodied option with a toasty golden hue and 15 calories.
- Pale Ale: A crisp beer with slight bitterness and a touch of malty sweetness, clocking in at just 10 calories.
- Peach Gose: Slightly sweet with hints of coriander and sea salt, this tart brew is a summer favorite at 25 calories.
- Hazy IPA: Juicy, smooth, and tropical, with a hint of apricot.
Partake also offers seasonal releases like Radler and Lime, ensuring there’s a beer for every taste and occasion.
Non-alcoholic beverages: A booming market
The non-alcoholic beverage industry is on fire, with growth driven by health-conscious consumers seeking “better-for-you” options. Partake Brewing is perfectly positioned to capitalize on this trend. Its commitment to quality, inclusivity, and innovation has made it a go-to brand for consumers looking to moderate their alcohol intake without sacrificing flavor or experience. One key driver of the NA market’s success is its broadening appeal. While some consumers avoid alcohol entirely, others are adopting a “sober curious” lifestyle, incorporating non-alcoholic options into their routines alongside alcoholic drinks. Products like Partake’s beers and Hop Twist cater to this evolving consumer mindset.
Sports Sponsorships and Community Engagement
Non-alcoholic beer brands have found a natural fit in sports partnerships, and Partake is no exception. A year and half ago, the company became the official non-alcoholic beer partner of the Association of Pickleball Players (APP), aligning itself with one of the fastest-growing sports in the United States. This partnership includes the Partake Community Hero Award, a program that celebrates individuals making meaningful contributions to their local pickleball communities. The award was presented at 2024 APP Tour stops, highlighting Partake’s commitment to fostering connection and inclusivity.
Why Hop Twist Matters
Hop Twist is a bold step forward for Partake Brewing. By entering the sparkling hop water market, Partake is expanding its reach and appealing to a broader audience. Whether you’re a hop enthusiast, a sparkling water fan, or simply looking for a refreshing alternative, Hop Twist offers something unique. From the press release:
“Hop Twist is more than just a sparkling water—it’s a true hop water, designed to bring this craft ingredient to life in new ways. This launch embodies Partake’s drive for innovation to create beverages that fit every lifestyle and every moment. Whether you’re a hop enthusiast or just looking for a vibrant, alcohol-free option, Hop Twist is here to redefine what’s possible in the world of non-alcoholic beverages,” says Sara Ross, Vice President of Marketing at Partake Brewing.
As Dry January gains momentum, products like Hop Twist are invaluable for those who want to participate without feeling left out. Its combination of sophisticated flavors and functional hydration makes it an ideal choice for consumers seeking balance in their lifestyles.
Looking Ahead
Partake Brewing’s journey from Kickstarter campaign to industry leader is a testament to its innovative approach and commitment to inclusivity. With Hop Twist, the brand is poised to make waves in the sparkling water category, building on the success of its non-alcoholic beers. Want to learn more about Dry January trends and tips? Check out our other features on top non-alcoholic brands and breweries. Then, raise a can of Hop Twist and say cheers to staying connected — without compromise.
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