Cleveland has a rich drinks scene, and it’s only getting richer. Already home to impressive craft beer companies like Great Lakes Brewing Co. and Saucy Brews Works + a variety of beverage alcohol makers from Arsenal Cider House to Cleveland Whiskey, Cleveland is a place where thirsty drinkers can locate the refined booze of their choice. And not just on a local level. A company like Boston Beer Co. serves CLE+ with a diverse range of products from Samuel Adams and Dogfish Head to Twisted Tea and Angry Orchard. In fact, the company has even chosen Cleveland as one of only three markets to launch its newest beyond-beer product — Slingers Signature Cocktails.
Working for a company that resides in Cleveland, I find this especially post worthy because of Slingers’ heavy-hitter format, which is very Cleveland. This malt-based lineup of ready-to-drink cocktails or RTDs come in giant 24-oz cans, boasting an 8 percent ABV. It’s like a drinking session unto itself. Just one can is perfect for those backyard Ohio BBQs, watching the Cavs biff in the playoffs or as a simple reprieve from long days of work, needy kids and general life responsibilities. From the press release:
“Combining ease, 8.0 percent ABV and a great bang-for-your-buck, Slingers delivers a quick win and transports you to good times,” said Andrea Desaulniers, manager of innovation at Boston Beer. “Whether it takes you to a backyard barbeque with your friends, slingin’ drinks out of the cooler at a tailgate, or somewhere in between – there’s no judgement, here! Feeling like you’ve hit the jackpot is as easy as cracking open a can of Slingers!”
Boston Beer is pitching its Slingers Signature Cocktails as easy and affordable ways to “escape life’s monotony and instantly feel like a winner,” according to the press release. Here’s a good example of the target audience (#GetABuzz):
Debuting in three flavors, Bahama Mama, Peach Screwdriver and Pineapple Punch, Slingers is hitting shelves this month in Cleveland, Pittsburgh and select areas of New Hampshire. From the release:
Carefully crafted to capitalize on the triple-digit growth of the RTD category, Slingers Signature Cocktails has everything it takes to stand out in a crowded space. Its physical attributes – a convenient, single-serve package, higher-than-average ABV, eye-catching graphics, and relatable brand ethos – set Slingers apart from its competitors on shelf. And the brand’s superior taste will have drinkers coming back for more. Whoever said you can’t buy happiness clearly hasn’t sipped on a Slingers!
For more info, check out www.drinkslingers.com. Then, I guess get slinging.
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