Key insights from PMMI‘s white paper, “Craft Beer and Spirits: Success Through Packaging,” has just been updated. The trade organization released the video above highlighting the relaunch. This white paper illuminates interesting trends shaping the craft beer and spirits market from a packaging perspective. The paper, which we’ve covered before and you can download right here, focuses on a variety of packaging trends, highlighting a shift in materials and formats driven by the craft brew and spirits markets. For 2024-2027, metal, glass and liquid cartons are expected to dominate.
Rebecca Marquez, director of custom research at PMMI, teases the paper in the video above. These preferences include a demand for ready-to-drink options, e-commerce adaptability and variety with multipacks, all contributing to an expected compound annual growth rate (CAGR) of 1% or 78.1 billion unit sales from 2024 to 2027. Also, automation has emerged as a pivotal element in adapting to these market shifts, with an emphasis on integrating robotics and enhancing end-of-line packaging operations, like palletizing. This shift not only meets the growing demands but also aligns with the industry’s drive towards efficiency and scalability.
The white paper stresses the importance of packaging in crafting a unique identity for products in a competitive market. Attributes like premiumization and sustainability are highlighted as crucial for making products stand out on the shelf and appealing directly to customer values. Furthermore, offering a variety of packaging formats and sizes is seen as essential for catering to consumer convenience and lifestyle preferences.
Compiled from industry professionals’ insights, this document sheds light on the craft producers’ packaging needs and outlines a trajectory for the craft industry’s future, emphasizing innovation, sustainability, and consumer-centric strategies. Download the paper here or enjoy this infographic also created by PMMI.
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