Best Day Brewing, one of the fastest-growing non-alcoholic craft beer brands in the United States, has made significant strides in 2024, securing $22.5M in total funding. This major investment from new and existing partners underscores growing confidence in both Best Day Brewing and the non-alcoholic beer category, propelling the brand to the forefront of the industry. The new capital will allow Best Day Brewing to further develop its product pipeline. It will also allow the company to expand its distribution across the United States, solidifying its position as a leading player in the non-alcoholic beer market. From the press release:
“There’s a shift happening with drinking behaviors. The future is all about freedom of choice. Consumers are demanding more options, whether they are mindful drinkers, switch drinkers, Cali-sober, sober curious, or just want a really good tasting beer without the impact of alcohol. Best Day Brewing is the defining brand of this movement, reshaping and pioneering the future of drinking,” said Tate Huffard, CEO & Founder of Best Day Brewing. “To date, the explosive growth in this category has largely come from word of mouth. The funding we’ve received this year will help grow our brand awareness and allow us to reach a much larger audience, support our rapidly increasing retail and distribution network, and lead to many more best days across the country.”
A rising star in non-alcoholic brewing
Founded in 2021, Best Day Brewing quickly emerged as a frontrunner in the rapidly growing non-alcoholic beer sector. The company’s ethos, rooted in creating high-quality, flavorful beer without alcohol, has struck a chord with the increasing number of consumers seeking healthier, mindful drinking options. Best Day’s brewing process, which involves brewing beer to full strength before removing the alcohol, has garnered popularity from beer enthusiasts and health-conscious drinkers alike.
“This is a very exciting new chapter for Best Day. We have come a long way and know none of this would be possible without the support of investors, key retailers, distributors, team members, and of course, consumers,” shared Mike Sheehan, Chief Strategic Officer & Co-Founder of Best Day Brewing. “We cannot thank them enough for their belief in our brand’s vision. Cheers to many more best days ahead.”
The brand’s diverse portfolio of craft brews includes popular offerings like West Coast IPA, Hazy IPA, Kölsch and Electro-Lime — all designed to provide the same experience as traditional beer without the alcohol. Best Day Brewing is available in 35 states and counting, with distribution in major retailers like Whole Foods, Trader Joe’s and Target, as well as online through its website and Amazon.
Growth in the non-alcoholic beer market overall
Best Day Brewing’s success is part of a broader trend in the non-alcoholic beer market, which has seen explosive growth in recent years. In 2023, the global non-alcoholic beer market was valued at $20 billion, with projections to reach $40 billion by 2033, according to Fact.MR. A growing number of consumers, particularly younger adults, are choosing to drink more mindfully, with 65 percent of people reporting that they are moderating their alcohol consumption, noted the Best Day Brewing press release.
This shift in consumer behavior is fueling demand for non-alcoholic options, and brands like Best Day, RationAle and Athletic Brewing are capitalizing on this trend. RationAle Brewing, another notable player in the non-alcoholic space, recently secured a substantial seed investment to expand its distribution and scale production. Athletic Brewing, the largest non-alcoholic beer brand in the U.S., raised another $50M in equity funding earlier this year, further demonstrating investor confidence in the future of non-alcoholic beer.
Business tips for breweries entering the non-alcoholic market
- Focus on flavor: Non-alcoholic beer has come a long way from its early days of lackluster flavor. Consumers expect full-bodied, flavorful options that rival traditional beer in taste. Investing in high-quality ingredients and advanced brewing techniques can make all the difference.
- Leverage technology: Innovative brewing processes, like Best Day’s alcohol removal method or Deschutes’ “multi-brewed” concentrate method, allow brewers to maintain the complexity and richness of their beers. Exploring new brewing technologies can help brewers stand out in this competitive market.
- Capitalize on consumer trends: As more people look to reduce their alcohol intake, breweries can benefit by offering diverse options that cater to mindful drinking. Non-alcoholic beer isn’t just a niche category anymore — it’s a fast-growing segment with broad consumer appeal.
- Partnerships and distribution: Expanding distribution channels and securing partnerships with key retailers can help drive growth. Best Day’s presence in major chains like Whole Foods and Trader Joe’s has been a crucial part of its rapid rise.
A bright future for Best Day Brewing
As the non-alcoholic beer market continues to expand, Best Day Brewing is well-positioned for success. With $22.5M in funding secured this year, the brand is poised to continue its upward trajectory, offering consumers premium non-alcoholic craft beer options that fit their mindful lifestyles. As NA brands like Best Day Brewing, RationAle and Athletic Brewing continue to make headlines with impressive funding rounds, it’s clear that the non-alcoholic beer space is a growing force in the craft brewing industry. For more information on Best Day Brewing, visit bestdaybrewing.com. For more info on non-alcoholic beer, click that link.
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