Athletic Brewing Co., one of America’s top non-alcoholic craft brewers, just announced the official launch of an app, giving consumers a way to stay connected with all things Athletic. The user-friendly mobile app enables customers to easily locate and purchase their favorite Athletic brews and DayPack sparkling waters with just a few taps.
Now available to download, the Athletic Brewing App features a store locator, exclusive access to app-only brews, and an easy-to-navigate homepage where users can discover new releases, shop curated collections, and build their own subscription bundles. App users can also opt-in to receive notifications when new brews become available, quickly access their order history, and listen to the latest episodes of the company’s “Without Compromise” podcast. According to Megan Brown, Athletic’s senior vice president of e-commerce and technology, Americans spend over four hours per day on their smartphones on average.
“Most of that time is spent using apps, and 35 percent of U.S. consumers use their mobile devices to purchase items online,” Brown said.
Athletic’s digital product director Lauren McLeod, who oversaw the development of the new app, added that 78 percent of consumers prefer to access a store through a mobile app versus a website.
“One-third of app users will uninstall an app if they don’t find it easy to use,” McLeod said. “Our goal when developing this app was to deliver a streamlined user experience so our customers can effortlessly locate their favorite brews, make purchases and discover exclusive content all in one place.”
To encourage downloads, Athletic is giving away one free six-pack when users purchase two or more six-packs via the app before November 1. New app users will also be able to purchase Athletic’s first app-exclusive brew, Tucker’s Tropical Triple IPA, which is made with two experimental hops from Yakima Chief and bursting with tropical hop aromas.
The app has been downloaded over 6,000 times since its launch. Additional enhancements and integrations, including an in-store loyalty program, are also slated for release in 2023.vTo download the app and see a full list of features, visit the App store.
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