Yuengling gives us three keys to its longevity

The biggest revision to the definition of “craft brewery” this year by the Brewers Association (BA) was recognizing adjunct brewing as traditional, which means, among other things, Yuengling will crash the BA’s top U.S. breweries list in 2014. It’s not like Yuengling needed the BA’s approval to keep selling lots of a beer — the company’s been doing it since 1829 and touts itself as America’s “oldest running brewery.”

German immigrant David G. Yuengling founded a brewery in Pottsville, Pa., and what’s perhaps even more impressive is that it’s been in the Yuengling family all this time. Six generations in and going strong, Yuengling Brewery has grown exponentially over the years. Learn how by watching the video above.