Ska Brewing creates comic book to tell its story

Two comic book stories in one week—a new record for us. Ska Brewing announced the release of an entire comic book chronicling its naïve yet epic struggle against Rotgutzen International Beverage Corp. and its quest for world domination.

The complete 34-page tome tells the tale of Ska’s humble beginnings, how the company has overcome challenges such as increasing its selling to drinking ratio, and ultimately came out on top as the largest and only brewery in Durango, Colorado’s Bodo Park. Tales of the Legion of Ska is part David vs. Goliath, part Archie and Veronica, and part influential business book.

“I think Volume 01 of The Tales of The Legion of Ska will find its place among the annals of our generation’s greatest business books, alongside such titles as Roberts’ Leadership Secrets of Attila The Hun, and Calagione’s Brewing Up a Business,” said Ska Co-founder Bill Graham.

More likely, the Legion of Ska comic will be given away in specially marked 12-packs of Mixed-Up cans, and included for free with select merchandise orders off of Ska’s web site.

The road to the release of the Ska comic has been a long and grinding one, with only bits and pieces of the story making their way onto Ska’s beer labels and packaging over the brewery’s 20-year history.

“It’s great to have validation for our work against Rotgutzen’s “beer-like” substance, but it’s only by standing on the shoulders of Ben Grimm, Peter Parker, The Tick, and the other giants that have come before us, that Good has been allowed to prevail,” Graham said.

The Craft Brewing Business team applauds this idea and openly roots for more marketing/storytelling via comic book.