Sierra Nevada Brewing enters the non-alcoholic beer market

Sierra Nevada Brewing Co. has just released its first-ever line of non-alcoholic brews — Trail Pass IPA and Trail Pass Golden — hitting shelves across the United States this month.

“Our innovation brewers have been working for years to perfect a flavorful, satisfying non-alcoholic brew. What they’ve developed is truly best-in-class,” says Lesley Albright, VP of Marketing at Sierra Nevada Brewing Co. “We know that drinkers appreciate a wide variety of premium craft options to enjoy at different occasions. Trail Pass IPA and Golden are a great fit when the moment calls for a high-quality, non-alcoholic beverage that fully delivers on flavor and refreshment. We’re so pleased to release this new collection of non-alcoholic offerings.”

Trail Pass IPA uses Amarillo, Bravo, CTZ, Magnum, and Cascade hops for an impactful IPA flavor and aroma and comes in at 35 IBU. Trail Pass Golden has a light, crisp flavor with Centennial, Cascade and Bravo hops, and is an easy-going 15 IBU. Instead of removing alcohol after the brewing process, both brews are made using traditional fermentation but with a yeast that produces low amounts of alcohol. Though more difficult to work with, this process results in a higher-quality beverage more like traditional beer, but with less than 0.5% ABV. Both have a MSRP of $11.99 (6-pack of 12-oz cans).

To round out the full non-alcoholic portfolio, Sierra Nevada is additionally releasing Hop Splash Citrus, a new line extension to its popular Hop Splash sparkling water. Hop Splash Citrus is infused with Mosaic and Simcoe hops, and real grapefruit and blood orange juice to complement the prominent hoppy flavors and aromas. It contains zero alcohol and has a MSRP of $8.99 (6-pack of 12-oz cans).

The all-new Trail Pass IPA, Trail Pass Golden and Hop Splash Citrus will be available year-round along with Hop Splash which launched in late 2022. Learn more right over here.