When temperatures cool, nothing gets spirits of this realm and beyond more excited — or thirsty! — then tasty brew delights. This spooky season, Samuel Adams invites you to share a cold Sam Adams with a cold Sam Adams through an otherworldly, limited-edition At-Home Séance Kit. Designed for beer lovers with a dash of mischief, the Samuel Adams At-Home Séance Kit is perfect for conjuring up the spirit of Sam Adams.
“We conjured a realm we have dared to explore before…summoning the spirit of our namesake,” said Lauren Price, Head of Brand, Samuel Adams. “As frightful, mysterious, and even humor filled as it may seem, Samuel Adams’ presence is deeply rooted in our brand and we’re excited to help drinkers experience the season of beer in a new, frightful way. No matter how drinkers engage with Samuel Adams and the former founding father, we hope they enjoy a night of séance thrills and Octoberfest chills.”
To honor a day written in stone, drinkers can head to the Sam Adams Store to get their hands on a limited-edition séance kit for $18.03. This is while supplies last.
Summon the spirit of Samuel Adams
Each kit features all the elements needed to conduct a séance at home. This includes a handful of happy haunts beer lovers will need to get in touch with the former founding father. So, dim the lights and leave your fear at the door to celebrate another season of the perfect Samuel Adams Octoberfest pour!
- At-Home Séance Kit Contents
- How to Summon Sam Adams instruction card complete with your step-by-step guide on how to have a cold Sam Adams with a cold Sam Adams. from the pregame to raising a toast, a cheers and night cap along with a carefully crafted incantation to summon his spirit.
- A Sam Adams Portrait, perfect for inviting the spirit of Samuel Adams back to his former image
- Vial of Boston Dirt,* from the state he called home
- Vial of Samuel Adams Hops,* inspired by those used to make Samuel Adams brews
- Two Sam Séances Pint Glasses that reveals a spooky illusion when cold beer is served
- Samuel Adams Octoberfest Can-dle can inspired candle that will help set the mood for your special at-home séance
Pair your séance with seasonal brews
For the best séance results, all attempts to summon Samuel Adams should be accompanied by a hearty and smooth Samuel Adams Octoberfest. Or, if you’re looking to channel the essence of fall, Samuel Adams has seasonal brews for everyone (ghosts included). Drinkers nationwide can head to their local store and pick up a pack of Samuel Adams. Or find other seasonal offerings in their area by visiting samueladams.com/find-a-sam.
- Octoberfest: This #1 fall seasonal is our take on a century’s old classic – a hearty Märzen with a toasty malt sweetness and a light hop character that’s fit for calling upon a Boston-bred spirit. Octoberfest is smooth with a deep malt complexity, roasty sweetness and light hop character that is perfectly festive.
- ABV: 5.3% | Available in: 6pk 12oz Bottles: SRP $9.99 | 12pk 12oz Bottles: SRP $17.99 | 28-pack 12 oz bottles: SRP $29.99 | 12pk 12oz Cans: SRP $17.99
- Beer Fest Variety Pack: This seasonal assortment offers Octoberfest, Jack-O, Boston Lager and Flannel Fest. Perfect for helping drinkers enjoy Fall flavors season long.
- Jack-O: The Ultimate Pumpkin Brew. Jack-O Pumpkin Ale is the pick of the patch, bursting with cinnamon, nutmeg, and autumn spices. Put on your Halloween costume, crack one open, and treat yourself before the trick-or-treaters arrive!
- Boston Lager: The beer that started a revolution. Boston Lager is approachable, complex, and smooth with the perfect balance of caramel malt sweetness and spicy hop bitterness.
- Flannel Fest: As cozy as the fabric that inspired it, this Munich Dunkel lager—available exclusively in our Variety Pack—delivers rich, malty flavors with hints of caramel and roasted nuts. So crack a few while you rock that autumn chic.
- Available in: 12pk 12oz Cans: SRP $17.99 | 24pk 12oz Cans: SRP $28.99
Not for kids
*Warning: The Samuel Adams Seance Kit is intended as entertainment for adults over the age of 21. NOT SUITABLE FOR CHILDREN. DO NOT CONSUME the contents of the Boston Dirt and Samuel Adams Hops vials. The Samuel Adams Seance Kit comes with NO GUARANTEES OR WARRANTIES OF ANY KIND.
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