Complementing Dry January, Sober October is now a growing trend. Originally called “Go Sober for October,” this campaign started out as a fundraiser for Macmillan Cancer Support in the United Kingdom and has grown into a global initiative. Speaking of growth, the non-alcoholic beer sector continues to grow in popularity around America. Non-alcoholic beer saw a +25.2 percent growth spurt in the last 52 weeks of off-premise earlier this year, according to a spring report via NIQ, noting NA beer only made up less than 1 percent of beer consumption in those 52 weeks in off-premise. It’s still a very exciting time for NA beer with lots of brands emerging in the American marketplace.
Kit NA Brewing is one such brand — a non-alcoholic brewery that was founded in 2021 in Portland, Maine. Kit NA Brewing makes three award-winning, crushable, craft-brewed non-alcoholic beers: On Your Mark (American Blonde), Get Set (IPA) and Here We Go (Hazy IPA). Now, the brand has announced the launch of Friggin’ Awesome October, which finally ties in my lede. This is a month-long program in October aimed at, according to the press release, “embracing life’s joyous moments and celebrating self-expression.” What’s this program all about?
This initiative comes as a twist on the concept of the conventional “Sober October,” and invites participants to embrace something refreshingly transformative; to have their most Friggin’ Awesome month yet by celebrating the power of choice. This revamped approach isn’t just about abstaining from alcohol — it’s a call to channel your energy into becoming the best version of yourself, all while enjoying the refreshing companionship of Kit NA Brewing’s non-alcoholic beer.
Ok, so how does the program work?
Participants are encouraged to capture authentic moments through photos that highlight their unique personalities while being the most vibrant version of themselves. Whether it’s capturing a breathtaking sunset, showcasing a new talent, or simply enjoying their favorite moments, participants can spend the month with Kit, making October the most Friggin’ Awesome month ever!
In summary, participants can enter to win a Friggin’ Awesome wellness kit by posting their candid moments with Kit on social media and using the hashtag #HaveAKit or by entering directly on the website. Winners will be chosen at the month’s end. For more information about “Friggin’ Awesome October,” including how to participate and prize information, please visit www.kitna.beer/pages/friggin-awesome-october.
Leave a Reply
You must be logged in to post a comment.