Mother Road Brewing skips advertising in favor of community investment program

Mother Road Brewing Co. in Flagstaff, Ariz., created a new, very cool, community investment program. The brewery’s employee-run Community Committee, in conjunction with the Mother Road management team, elected to give directly to this new Building Community program this fall rather than spending on traditional advertising.

Mother Road has been voted ‘Best of Flag’ by the community for 10 years, so this is just a small token of the brewery’s esteem.

“This year we feel directly investing in the needs of Flagstaff the best way to support our local community as they supported us the prior 12 years,” states Marquess, Co-Founder and CEO. “It directly aligns with our purpose of building community one pint at a time.”

So how will Mother Road be giving back?

• From Sept.15 to Sept. 30, Mother Road’s Tap Room will entertain nominations of local charities from its guests and crew.
• The five most nominated charities will be voted upon by the guests of Mother Road’s tap room between Nov. 1 and Nov. 15.
• Each pint purchased will receive a ballot guests place into a charity’s corresponding ballot box.
• Mother Road will make a $0.10 donation for each ballot cast, awarding a minimum of $500 to each charity.
• The winning charity will be announced at Thanksgiving on the website and across social media channels, #motherroadbeer.

Mother Road Brewing Company is an Arizona regional brewery located along Route 66 in Flagstaff, Arizona. Mother Road was John Steinbeck’s name for Route 66 in The Grapes of Wrath. The original brewery on Mikes Pike, the 1926 alignment of Route 66, is dedicated to experimental beers and processes and welcomes guests for pints, conversation, games, merchandise, and tours. The brewery on Butler Avenue brews for distribution in kegs and cans.

Mother Road distributes state-wide in Arizona with Hensley Beverage Company and their partners and in Southern Nevada with Nevada Beverage Company.