Marketing idea of the week: Dogfish Head’s 2nd Shot at the Perfect Toast contest

I don’t want to brag, but I do feel I gave an all-time great best man’s speech. Other people, I recognize, aren’t so lucky. They haven’t sharpened their creative writing skills by sending a gazillion words into the internet every day of their life. For those folks, Dogfish Head has a great new promotion in support of its latest canned cocktail.

Dogfish Head’s 2nd Shot to CRUSH the Perfect Toast will give failed wedding party toasters a second shot to deliver a seamless celebratory speech. 

“When it comes to giving a wedding toast (or crafting your favorite cocktail), we can all understand that oftentimes we might need a second shot,” said Dogfish Head Founder & Brewer, Sam Calagione. “‘2nd Shot to CRUSH the Perfect Toast’ is Dogfish Head’s ways of offering one lucky drinker a chance at redemption.”

Those that compete (July 17 through July 31) by detailing their #weddingtoastfail on Instagram and tagging @DogfishHead could earn one-on-one coaching from famed comedy writer Abbi Jacobson to rewrite their toast and help them surprise the newlyweds with a special take two.

“Dogfish Head’s ‘2nd Shot to CRUSH the Perfect Toast’ is something we can all relate to – I mean, who hasn’t witnessed a flubbed wedding toast or two,” said Abbi Jacobson. “And just like Dogfish Head, I think everyone deserves a second shot, both at redemption and in their cocktail. I’m honored to play a role in re-writing one lucky drinker’s speech and raising a Blood Orange & Mango Vodka Crush Canned Cocktail to the unexpecting newlyweds!” 

Oh, and they’ll also get a year’s supply of Dogfish Head’s Canned Cocktails. Pretty cool idea. Marketing idea of the week, in fact.