Kit NA Brewing launches Have A Kit campaign

Kit NA Brewing, an award-winning non-alcholic beer brand, recently unveiled a new marketing campaign — “Have A Kit.” The Have A Kit campaign empowers consumers to enjoy and indulge in a beer experience that aligns with their authentic selves and connects them not only to the beer but also to the meaningful moments associated with having a beer. This campaign celebrates the essence of that “have-a-beer” moment that is true to each individual and centered around enabling consumers to connect over a beer.

Kit’s award-winning and crushable non-alcoholic craft beer is crafted so that consumers can open their minds to what having a beer was meant to be, while enjoying the complex flavors and refreshment that is craved in a cold one.

“81% of beer drinkers in the U.S. under the age of 44 are seeking non-alcoholic options. This shifting landscape and growing trend among younger generations is the foundation of Kit’s Have A Kit campaign. Our interviews with the NA consumer told us they were screaming for an option that allows them to just have a beer in an inclusive way. By driving trial and awareness, we are aiming to shift perception of the category, encouraging individuals to enjoy our non-alcoholic beer without feeling the need to make excuses or compromise on their personal preferences,” said Kit Marketing Director Jayme Brown.

To kickstart the Have A Kit campaign, Kit has planned an array of special events and initiatives. From a full summer of music festival partnerships and activations throughout New England, to pop-ups where consumers are given the opportunity to Have A Kit throughout their everyday life. All of this will be supported by the launch of a new website and social media channels as well as availability on Amazon Prime. This campaign will create a buzz that resonates with beer enthusiasts and consumers alike across the country.

Kit NA Brewing invites you to #HaveAKit — to raise your glass, seize the moment and enjoy a beer that’s true to you. Find out more, stay up on the latest and shop Kit’s refreshing flavors at kitna.beer. Follow Kit on social @kitnabrewing.