Hops OS to run all direct-to-consumer marketing efforts for craft breweries

Longtime provider of online solutions for wineries, Vines OS, is rolling out a new platform, Hops OS, built entirely for the needs of breweries that want to open up new revenue streams and create loyalty programs to grow their fan base. Hops OS integrates online sales, beer/growler/mug club management and event ticketing to maximize direct-to-consumer marketing efforts and to boost sales results for microbreweries and regional craft breweries alike.

Fully integrated with one of the leading cloud-based iPad POS platforms, Hops OS is user-friendly and intuitive, making it easy to manage compliance, online commerce and every kind of club imaginable. Hops OS also gives you the power to update every aspect of your website, on your own schedule. All of the Hops OS tools work together seamlessly, simplifying the life of every craft brewer, regardless of size.

One aspect of Hops OS that will appeal to new and established breweries alike is its intuitive Club Management tool. Creating a beer/growler/mug club and offering members unique advantages, including special products, logo’d merchandise items and discount event ticketing, are just some of the ways that Hops OS can help breweries reward loyalty and turn customers into brand evangelists.

Speaking of merch, check out the latest craft beer merchandising trends.

“When writing business plan pro-formas designed for investors, Hops OS provides a tangible way to show revenue assumptions,” said William Camacho, Brewery Consultant from UrbanCM Group. “It adds to the diversification of sales avenues that go beyond typical distribution sales channels and tasting room revenue.”

If you are attending the California Craft Beer Summit, check out Hops OS for yourself at booth #809.