Craft Brewing Business

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Craft Brewing Business

Craft beer merchandising trends report

wooden nickle branding
What’s old-timey is new-timey again.

Promotional items

Grandstand’s advice
Just be sure to put your logo everywhere. Seriously there is nothing we can’t put your name on.

Our favorites right now are tiny buttons and old-timey wooden nickels.

Speaking of promotions, Grandstand has a pretty great one of its own going on right now: The New Brewer Scholarship. You may recall this contest from last year, but qualifying new breweries who submit an application are then eligible to receive a loaded package ($4,000 value) of merchandise and glassware to help put their best branding foot forward. Specifically, the scholarship winner will receive:

  • 144 pint glasses with 2 color printing;
  • 72 64-ounce amber growlers;
  • 1,000 custom growler caps;
  • 48 t-shirts;
  • 24 hoodies;
  • 48 trucker-style hats;
  • 100 bottle openers;
  • 300 vinyl stickers;
  • 2,500 round coasters;
  • and, maybe the most valuable prize, a full branding assessment from  Grandstand.

Head over to the Grandstand site to read the rules and register.

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