CellarPass guest management system officially drops ‘Anchor’ in craft brewing market

 CellarPass, an online, mobile guest management system for fine beverage tasting reservations and ticketed events, officially expanded its reservation domain to the craft brewing market with the addition of Anchor Brewing Co.

Founded in 1896, Anchor Brewing is a San Francisco icon. The brewery offers tours and tastings twice daily at its only flagship location in the Portrero Hill neighborhood. Through its participation in CellarPass, Anchor Brewing joins a select group of premium wineries and distilleries that offer easy, one-stop searching to book reservations through the CellarPass.com website and mobile app.

“Expanding into craft beer tasting and tours was a natural fit for CellarPass, and as one of San Francisco’s top tour destinations, Anchor is the best possible way to enter the brewery market,” said Jonathan Elliman, co-founder of CellarPass. “Anchor really needed a customizable platform like CellarPass, and no other guest management solution offers the level of customization that our company can provide.”

By managing their tour schedule through CellarPass, Anchor enables beer-lovers to book and securely pay for a tour, while receiving an instant confirmation, and even have turn-by-turn directions to the brewery sent directly to their smartphones.

“Anchor had a need to evolve our current tour booking, management and revenue capabilities from paper and pencil and using Outlook into the digital era. As we sourced the right vendor that understood our size, our issues and had the ability to offer a customizable experience for our fans, CellarPass fit the bill in each area we we’re seeking,”  said Matt Canter, one of the brewery’s marketing managers. “With the CellarPass booking engine, our tour opportunities will be exposed to a much wider audience, allowing many more beer-lovers, whether local or visiting San Francisco for a short period, to experience our beers, our history and our copper brewhouse.”

Officially launched in mid-2012, CellarPass provides a robust guest management platform wineries, distilleries and breweries use to promote events nationwide while connecting with their guests in ways that enhance the visitor experience and build long-lasting relationships.