In celebration of 195 years of brewing great beer, D.G. Yuengling & Son, Inc. and the Pottsville Area Development Corporation (PADCO) recently announced the highly anticipated return of its Stars & Stripes Summer Celebration concert. The epic day-long event will take place in Historic Downtown Pottsville on July 13, 2024. The concert is part of the brewery’s Stars & Stripes program — Yuengling’s annual initiative to support our nation’s heroes.
Lee Brice, multi-Platinum selling American country music star, highly decorated songwriter, and official Brand Ambassador for Yuengling Traditional Lager, is headlining the free, family-friendly 2024 concert celebration. The event is also part of Yuengling’s year-long support of longtime partner, Team Red, White & Blue (Team RWB) — a nonprofit forging America’s leading health and wellness community for veterans.
“What could be better to highlight our Stars & Stripes Summer Celebration than the return of Lee Brice to Pottsville, on the 195th day, of the 195th year of Yuengling brewing great beer for every taste,” said Debbie Yuengling, 6th generation family member of D.G. Yuengling & Son, Inc. “Yuengling is honored to partner with PADCO and Team RWB to support veterans, while creating a special day for our local community.”
First celebrated in 2019, and brought back in 2022, Yuengling’s Stars & Stripes Summer Celebration will bring several thousand Yuengling and Lee Brice fans alike to this year’s day-long concert celebration. Fans will enjoy performances at three separate stages including the Yuengling Brewery Stage; Arch Street Stage; and the Main Stage, as well as having the opportunity to shop dozens of artisan vendors on Mahantongo and 2nd Streets, food trucks along Progress Avenue and three beer gardens along the festival’s route. Attendees will also enjoy a fireworks display, courtesy of the City of Pottsville, immediately following Lee Brice’s performance.
“With the success of the most recent 2022 celebration, we all have high expectations to once again bring this larger-than-life event together for our community,” said Savas G. Logothetides, Executive Director, Pottsville Area Development Corporation. “Lee Brice attracts music fans from all around the East Coast, so it’s a fantastic opportunity to bring together both our local community, and visitors from across the region, to enjoy a great day of family fun, and experience all that Pottsville has to offer.
“Headlining Yuengling’s Stars & Stripes Summer Concert is one of the highlights of our touring season,” said Brice. “I’m eager to be part of 195 years of Yuengling history and rock with Yuengling fans in Pottsville to celebrate America, our veteran community, and Team Red, White & Blue.”
Leave a Reply
You must be logged in to post a comment.