Bell’s Brewery chooses Blue Horseshoe for its new enterprise system

Bell’s Brewery has decided to upgrade its enterprise system and chosen Blue Horseshoe’s Microsoft Dynamics AX Brewery Solution. The Top 10 craft brewer needed something to help it continue to grow and manage its expanding distribution footprint. Bell’s has more than 20 different beers that are distributed to nearly two dozen states.

“We are very pleased to add another of the top craft brewers to our growing list of companies that rely on Blue Horseshoe’s expertise and unique Dynamics AX Brewery Solution,” said Chris Cason, president of Blue Horseshoe. “We are proud to become a part of the ever-growing success story of Bell’s Brewery.”

Bell’s Brewery recently ranked No. 8 in the Top 50 Breweries, which represents more than 2,300 U.S. breweries and promotes and work of craft brewers, retailers, wholesalers and others in the industry.

“We are excited to work with a company that has a strong understanding of the craft brew industry and look forward to developing a system that will help our world class brewery continue to grow,” said Pat Gray, Chief Financial Officer, Bell’s Brewery, Inc.

Blue Horseshoe now represents three companies in that impressive top-10 list, including No. 4 New Belgium of Fort Collins, Colo.; and No. 9, Stone Brewing Co. of Escondido, Calif. The Carmel-based company also counts as clients Pabst Brewing of San Antonio, Texas; Anchor Brewers & Distillers of San Francisco; and Patron Tequila of Las Vegas.