Answering your craft beer branding questions (part 3/3), by CODO Design

CODO Design has spent years working with craft breweries on branding and positioning, package design and web design and have gathered their experience into the Craft Beer Branding Guide, a comprehensive guide to help startup breweries navigate the entire branding process. Check it out and learn how to make your brewery stand out.

This is the final video in our 3-part series answering some of the questions we weren’t able to get to during CODO’s recent Crash Course in Craft Beer Branding webinar. You can watch the webinar here.

Question No. 1 (0:26)

How can I apply branding to my brewery itself?

Read more about Environmental Design here: http://craftbeerbrandingguide.com/environmental-design-turning-brewery-immersive-brand-experience/

Question No. 2 (1:14)

How would you go about addressing issues of misperception of your brand in the market? When your brand’s intention isn’t being internalized, for example.

Check out Simon Sinek’s Start with “why” you should figure out how to tell your brand story in a compelling way: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

Question No. 3 (1:50)

What are your thoughts on using an acronym as a brewery name?

Here’s some criteria for a great brewery name: http://craftbeerbrandingguide.com/name-craft-brewery/

Question No. 4 (2:22)

When it comes to individual labeling, do you suggest keeping them consistent, completely different from one another or a mix of both?

Here’s a fun piece on broad craft beer branding trends: http://cododesign.com/craft-beer-branding-trends/

Question No. 5 (3:49)

What’s the advantage to deciding who you don’t want to drink your beer? Isn’t any sale you make a win?

Here’s a bit more about identifying your audience: http://craftbeerbrandingguide.com/who-do-you-want-drinking-your-beer/

This was provided by the folks at CODO Design, a five-man branding firm based in Indianapolis, Ind. They’ve spent years working with craft breweries on naming, branding and positioning, responsive web design, and package design. They’ve gathered their experience into a comprehensive Craft Beer Branding Guide to help startup breweries navigate the entire branding process. Check it out (and order your free book) over at www.craftbeerbrandingguide.com.